Staff Business Data Analyst
We are looking for world class analytics talent to join our team of analysts to drive actionable insights across our marketing campaigns for TurboTax.
We have an exciting opportunity to help shape how we use data and technology to reach our customers with personalized experiences across multiple marketing touch points.
As a Staff Business Data Analyst, you will be a thought leader and dive deep into our marketing campaigns and activations to uncover actionable insights to measure and improve customer acquisition, optimize channel spend, and improve conversion funnels through experimentation.
The role requires deep knowledge of the digital and media ecosystem.
This position works alongside marketers, marketing and product analytics, data engineering, strategy and finance teams to deliver business results and to grow our customer base for TurboTax.
Responsibilities Drive strategic thinking and cross-functional alignment around data-driven approaches to optimizing marketing campaigns Design new methodologies, experiments, & dashboards to ensure results are measurable and actionable Analyze results and generate insights that inform continued iteration of models / improvement in business results Provide guidance and thought partnership to Business leaders and stakeholders on how best to harness available data in support of critical business needs and goals Develop (alongside marketing counterparts) experimentation plans to measure and optimize execution of data-driven strategies Mentor junior analysts to raise the bar across the Analytics organization Bachelor's degree in quantitative field required or equivalent work experience; Masters preferred 7
years of experience working in marketing or other related analytics fields Highly proficient in SQL, Tableau/QlikSense, and Excel Experience in defining metrics and instrumenting data tracking in clickstream Excellent problem-solving skills and end to end quantitative thinking Ability to manage multiple projects simultaneously to meet objectives and key deadlines Outstanding communications skills with both technical and non-technical colleagues Experience building strong relationships with stakeholders Ability to tell stories with data, educates effectively, and instills confidence in recommendations, motivating others to act on them #J-18808-Ljbffr Recommended Skills Business Requirements Clickstream Communication Customer Acquisition Dashboard Data Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
We have an exciting opportunity to help shape how we use data and technology to reach our customers with personalized experiences across multiple marketing touch points.
As a Staff Business Data Analyst, you will be a thought leader and dive deep into our marketing campaigns and activations to uncover actionable insights to measure and improve customer acquisition, optimize channel spend, and improve conversion funnels through experimentation.
The role requires deep knowledge of the digital and media ecosystem.
This position works alongside marketers, marketing and product analytics, data engineering, strategy and finance teams to deliver business results and to grow our customer base for TurboTax.
Responsibilities Drive strategic thinking and cross-functional alignment around data-driven approaches to optimizing marketing campaigns Design new methodologies, experiments, & dashboards to ensure results are measurable and actionable Analyze results and generate insights that inform continued iteration of models / improvement in business results Provide guidance and thought partnership to Business leaders and stakeholders on how best to harness available data in support of critical business needs and goals Develop (alongside marketing counterparts) experimentation plans to measure and optimize execution of data-driven strategies Mentor junior analysts to raise the bar across the Analytics organization Bachelor's degree in quantitative field required or equivalent work experience; Masters preferred 7
years of experience working in marketing or other related analytics fields Highly proficient in SQL, Tableau/QlikSense, and Excel Experience in defining metrics and instrumenting data tracking in clickstream Excellent problem-solving skills and end to end quantitative thinking Ability to manage multiple projects simultaneously to meet objectives and key deadlines Outstanding communications skills with both technical and non-technical colleagues Experience building strong relationships with stakeholders Ability to tell stories with data, educates effectively, and instills confidence in recommendations, motivating others to act on them #J-18808-Ljbffr Recommended Skills Business Requirements Clickstream Communication Customer Acquisition Dashboard Data Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
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